About the (Re)Brand
Louise Green (aka Big Fit Girl) is an author, speaker, plus-size fitness coach and leader in the global size-inclusive fitness movement that is shifting the narrative around how people in larger bodies are perceived in the world of athletics. As a plus-size athlete & influencer, Louise believes in creating a culture of equal opportunity — in the gym, in the fitting rooms of sports stores, and in the messages that shared by sports brands across the world.
When we first started working together, Louise was looking to pivot from her brand, Big Fit Girl, into her personal brand, Louise Green. This required us to build a brand completely from scratch based on Louise’s badass brand identity! After working together with me, Louise walked away with a logo AND fully built out brand identity that looks “bold” without being “cocky”, “loud” without being “in your face”, and “confident” without being “obnoxious”!
The Inspo
Louise’s aesthetic was inspired by a combination of gym & street fashion that feels cool and rebellious. The visuals are photo-heavy, black and white, and carry a “so what” attitude that speaks of strength and confidence from knowing who you really are — a similar vibe to many sports brands, but with a defiant tone.
The Reveal! 👇
Your brand could look this awesome!
If you’ve been drooling over these portfolio pieces and want a facelift for YOUR brand, hit the button below to book a call with me and see if we’re the right fit!