Hey, what’s up?!
I’m an artist, designer and agency owner that loves making cool things for cool people. My friends know me as the photoshop queen (since I forged all their doctor’s notes in high school 🤫), but my clients know me as the wizard who brings brands to life with a snap of my fingers — and if you can’t already tell, I have a thing for cats. Wanna hear more?
I think that fitting in is TOTALLY overrated…
And that we should all celebrate our weirdness. No one is “normal”, and it’s high time we all started living up to that — by being LOUD with your style and daring to look a little different from everyone else around you! There’s only one you, so why would you want to look like someone else? 😉
Are you a Cool Cat? 🐱
I have a strict, “Cool Cat” policy where we can’t play if we don’t vibe. I only work with people who are tired of trying to fit in, and are ready to start owning their difference. Copy cats aren’t allowed, and you get bonus points if you’re a nerd like me!
Here’s how I roll
I run a visual branding agency called Neo Genesis that’s all about owning your weird, stepping into your main character energy, and using THAT to pull in the right people into your world. It’s less about looking good… and more about owning who you are.
Whether you’re just starting out, or turning a new chapter for your brand, we’ve got your back with templates, tools, and 1:1 support to help you pull it together and build a brand people actually feel. Check us out! 😎
Cool stuff I’ve made👇
Their words, not mine
“I was a little nervous and unsure about redoing my branding. What if I don't like it?! It turns out I didn't have to worry. Rachel was thorough, patient, and insightful. Her process dug deep into the soul behind my brand so that the final result felt completely aligned. I love my new logo and brand elements. Highly recommend!”
— Jaime Case
“Rachel and I met a few months ago. From our first meeting I knew she’s the right fit for me. She completely got me and what I was looking for, and then as I was going through some of her previous work it was obvious that Rachel should be my brand designer! We’ve been working very closely together and every minute was a pleasure. Rachel is super organized and had everything scheduled so I knew exactly where we were at every step of the way and what was coming down the pipe. Rachel was always very open to my suggestion and when I asked for any changes, she did those.”
— Michelle Herscu
“Working with Rachel from start to finish has been amazing. I truly feel that Rachel has shown me how to elevate my brand. Rachel has set everything up in a way that really helped me to understand the elements of what I was trying to convey to my clients and how to do that visually, and to communicate it. Her knowledge, patience, and expertise are unlike anyone I have experienced before when working on branding. I am so happy I have gone through this experience and looking forward to continue putting everything into action.”
— Emilia D'aversaFollow me on IG!
This is where I love to hang out and stay connected with all my peeps. Drop me a line 👋
